Grrrrr saab
August 16th, 2007
The latest Saab ad I think sums up nicely the dilemma we face. Here they are selling a car on the basis of good old grunt - grrrrrreen - in other words, let’s keep driving our cars really fast - with a shimmer of green.
The Australian Greens have taken the company to task for overstating their green credentials. Personally I am more annoyed that they are pushing the ‘lets drive fast message’ as part of the package. Good creative though!